北京航空航天大学学报(社会科学版) ›› 2015, Vol. 28 ›› Issue (3): 112-115.DOI: 10.13766/j.bhsk.1008-2204.2014.0085

• 高教研究 • 上一篇    下一篇

新建本科院校招生吸引力与顾客选择研究

秦琴1, 周振海2, 魏得军3   

  1. 1. 北京航空航天大学 公共管理学院, 北京 100191;
    2. 防灾科技学院 高等教育研究所, 河北 三河 065201;
    3. 防灾科技学院 招生就业处, 河北 三河 065201
  • 收稿日期:2014-03-12 出版日期:2015-05-25 发布日期:2015-07-23
  • 作者简介:秦琴(1983—),女,重庆人,讲师,博士研究生,研究方向为高等教育规划与管理.
  • 基金资助:

    中国地震局教师科研基金资助项目(20110133);中央高校基本科研业务费青年教师资助计划(ZY20140219);河北省社会科学基金资助项目(HB13GL060)

Research on Newly-built Colleges and Universities Enrollment Appeal and Customer Choice

Qin Qin1, Zhou Zhenhai2, Wei Dejun3   

  1. 1. School of Public Administration, Beijing University of Aeronautics and Astronautics, Beijing 100191, China;
    2. Institute for Higher Education Research, Institute of Disaster Prevention, Sanhe Hebei 065201, China;
    3. Admission and Employment Office, Institute of Disaster Prevention, Sanhe Hebei 065201, China
  • Received:2014-03-12 Online:2015-05-25 Published:2015-07-23

摘要:

新建本科院校是中国一个特殊的高校群体,在高校"生源危机"逐渐到来并形成新形态竞争压力下,新建本科院校的发展存在自身难以克服的困难,但又拥有其独特的发展潜力。在中国目前经济社会发展、产业结构升级调整的形势下,新建本科院校应化发展矛盾为动力,提升核心竞争力与招生吸引力,无论是从高校内部治理层面还是国家招生制度改革方面都应有所突破。

关键词: 新建本科院校, 生源危机, 核心竞争力, 招生吸引力, 顾客选择

Abstract:

Newly-built colleges and universities are a special group in China. Under thecompetitive pressureof the "enrollment crisis", these colleges and universitiest have their own difficulties to overcome. However, they also have unique potentials for growth. With economic development and upgrading and adjustment of industrial structure in China in recent years, the newly-built colleges and universities should focus on how to turn the disadvantages into advantagesand enhance their core competitiveness and enrollment appeal. Breakthrough should be made both inside the universities and in the national enrollment system.

Key words: newly-built colleges and universities, enrollment crisis, core competence, enrollment appeal, customer choice

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