ISSN 1008-2204
CN 11-3979/C
张圣亮, 陶能明. 消费者使用4G业务影响因素实证研究——以安徽省移动通信市场为例[J]. 北京航空航天大学学报社会科学版, 2016, 29(6): 73-80. DOI: 10.13766/j.bhsk.1008-2204.2014.0675
引用本文: 张圣亮, 陶能明. 消费者使用4G业务影响因素实证研究——以安徽省移动通信市场为例[J]. 北京航空航天大学学报社会科学版, 2016, 29(6): 73-80. DOI: 10.13766/j.bhsk.1008-2204.2014.0675
ZHANG Shengliang, TAO Nengming. On Influencing Factors of Using Fourth-Generation Communication Services by Consumer: A Case Study of Anhui Province Mobile Communication Market[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2016, 29(6): 73-80. DOI: 10.13766/j.bhsk.1008-2204.2014.0675
Citation: ZHANG Shengliang, TAO Nengming. On Influencing Factors of Using Fourth-Generation Communication Services by Consumer: A Case Study of Anhui Province Mobile Communication Market[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2016, 29(6): 73-80. DOI: 10.13766/j.bhsk.1008-2204.2014.0675

消费者使用4G业务影响因素实证研究——以安徽省移动通信市场为例

On Influencing Factors of Using Fourth-Generation Communication Services by Consumer: A Case Study of Anhui Province Mobile Communication Market

  • 摘要: 通过文献阅读、焦点小组访谈和问卷调查,提炼出影响消费者使用4G业务的22个因素;通过探索性因子分析和验证性因子分析,将22个因素归纳为7类;通过相关性和回归分析发现,7类因素对消费者使用4G业务影响程度大小依次为上网体验、通信质量、转换成本、服务效率、服务安全、服务场景和服务补救;通过独立样本T检验结果发现,消费者年龄及教育程度,对消费者使用4G业务具有显著影响。

     

    Abstract: Through literature research, focus group interview and questionnaire survey, 22 factors influencing consumers to use Fourth-Generation(4G) communication services are extracted. Then these factors are classified into 7 classes through exploratory factor analysis and confirmatory factor analysis. Correlation and regression analysis are used to find that the 7 categories affecting consumers to use 4G communication services are as follows:internet experience, communication quality, switching costs, service efficiency, service safety, service scenario and service recovery. By independent samples T test, the paper finds that consumer's gender, age and education level have a significant influence on consumers to use 4G communication services.

     

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