北京航空航天大学学报(社会科学版) ›› 2019, Vol. 32 ›› Issue (1): 98-105.DOI: 10.13766/j.bhsk.1008-2204.2016.0308

• 经济与管理 • 上一篇    下一篇

食品可追溯信息的消费者偏好研究

刘成, 郑晓冬, 李姣媛, 方向明   

  1. 中国农业大学 经济管理学院, 北京 100083
  • 收稿日期:2016-08-22 出版日期:2019-01-25 发布日期:2019-02-19
  • 作者简介:刘成(1991-),女,江西南昌人,博士研究生,研究方向为食品经济、健康经济与产业经济.
  • 基金资助:

    新世纪优秀人才支持计划(2016QC109)

Research on Consumers' Preference of Food Traceability Information

LIU Cheng, ZHENG Xiaodong, LI Jiaoyuan, FANG Xiangming   

  1. College of Economics and Management, China Agricultural University, Beijing 100083, China
  • Received:2016-08-22 Online:2019-01-25 Published:2019-02-19

摘要:

通过设定12类食品可追溯信息对消费者的信息需求以及信息获取方式偏好进行调查,采用主成分分析法和Multinomial Logit模型讨论影响消费者对信息内容和获取方式偏好的主要因素。研究结果表明:消费者需求较大的食品可追溯信息为包括采摘/屠宰日期、来源地、可追溯认证标签在内的事前预警信息,包括农药/兽药使用、化肥/饲料使用和检测报告在内的质量安全信息。年龄、受教育程度、婚姻状况、家庭月收入、食品安全感知以及区域因素对消费者信息偏好有显著影响;消费者最偏好手机APP扫码查询这一信息获取方式。年龄、婚姻状况、家庭结构以及家庭月收入是消费者信息获取方式偏好的主要影响因素。

关键词: 食品, 可追溯信息, 消费者偏好, 主成分分析, Multinomial Logit模型

Abstract:

By setting 12 types of food traceability information, a survey was conducted on the consumer information demand as well as the preference of the way to pick up information. Through the Principal Component Analysis and Multinomial Logit Model Analysis, the main factors that affect consumer preference are discussed. The results of the study show that forewarning information, including picking/slaughter date, source, traceability certification label, and quality and safety information, including pesticide/veterinary drug use, fertilizer/feed use and selective examination reports, are the main information consumers need. Age, education level, marital status, family income, food safety awareness and regional factors have significant impacts on consumer information preferences. Consumers prefer scanning code through mobile APP to get information to other ways and age, marital status, family structure, and family income are the main factors.

Key words: food, traceability information, consumers' preference, principal component analysis, Multinomial Logit model

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