北京航空航天大学学报(社会科学版) ›› 2019, Vol. 32 ›› Issue (1): 142-146.DOI: 10.13766/j.bhsk.1008-2204.2016.0457

• 高教研究 • 上一篇    下一篇

“融媒体”视角下高校网络文化建设路径探新

周晓牧   

  1. 厦门大学 外文学院, 福建 厦门 361005
  • 收稿日期:2016-12-22 出版日期:2019-01-25 发布日期:2018-05-25
  • 作者简介:周晓牧(1988-),女,湖南常德人,讲师,硕士,研究方向为思想政治教育、高校新媒体.
  • 基金资助:

    福建省共青团和青少年工作2016年度重点课题(FJTW2016QYZ009)

Exploration and Innovation for the Development of Internet Culture on Campus from the Perspective of Media Convergence

ZHOU Xiaomu   

  1. College of Foreign Languages and Cultures, Xiamen University, Xiamen Fujian 361005, China
  • Received:2016-12-22 Online:2019-01-25 Published:2018-05-25

摘要:

在中国全面推进新闻媒体融合、创新与发展的时代背景下,高校作为弘扬社会主义核心价值观、传播社会正能量的重要舆论阵地,运用融媒体理念分析当下高校新旧媒体发展现状、探索校园网络文化建设的科学长效机制势在必行。各高校应在打造高校融媒体工作机制的基础上,形成先进信息技术与先进文化良性互动的网络文化建设机制,从生产融合、传播融合、管理融合与服务融合四个方面创新高校网络文化建设新模式。

关键词: 融媒体, 网络文化建设, 生产融合, 传播融合, 管理融合, 服务融合

Abstract:

Universities have become important fronts for publicizing core socialist values and positive standpoints against the background of the time when the government is promoting news media convergence, innovation and development. Therefore, it is of great significance to analyze the current situation of the development of traditional media and new media on campus, and search for a practical approach to a long-term mechanism. Universities should make positive interactions between advanced information technology and advanced culture on the basis of "media convergence", creating a new pattern of development of Internet culture from four aspects, namely, production convergence, communication convergence, management convergence, and service convergence.

Key words: media convergence, development of internet culture, production convergence, communication convergence, management convergence, service convergence

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