北京航空航天大学学报(社会科学版) ›› 2019, Vol. 32 ›› Issue (5): 90-98.DOI: 10.13766/j.bhsk.1008-2204.2017.0329

• 经济与管理 • 上一篇    下一篇

企业家叙事对创业资源获取的影响研究

罗向平1, 罗彪2, 王成园2   

  1. 1. 中国科学技术大学 公共事务学院, 安徽 合肥 230026;
    2. 中国科学技术大学 管理学院, 安徽 合肥 230026
  • 收稿日期:2017-11-24 出版日期:2019-09-25 发布日期:2019-11-01
  • 作者简介:罗向平(1989-),男,安徽池州人,博士研究生,研究方向为创新创业、战略管理.
  • 基金资助:

    国家自然科学基金项目(71272064);国家自然科学基金委创新研究群体项目(71121061);国家自然科学基金资助项目(71701193)

Effect of Entrepreneurial Narrative on Resources Acquisition of New Ventures

LUO Xiangping1, LUO Biao2, WANG Chengyuan2   

  1. 1. School of Public Affairs, University of Science and Technology of China, Hefei Anhui 230026, China;
    2. School of Management, University of Science and Technology of China, Hefei Anhui 230026, China
  • Received:2017-11-24 Online:2019-09-25 Published:2019-11-01

摘要:

叙事是企业家获取外部资源的一种必要方式。选取《赢在中国》商战真人秀节目中的18位企业家叙事作为研究样本,采用视频编码方法获取数据,对企业家叙事的内容准备和激情对创业资源获取的影响进行了研究,并检验了认知合法性的中介效应。结果表明,企业家叙事的内容准备和激情对认知合法性有显著影响作用,企业家叙事的内容准备经由认知合法性的中介机制对企业资源获取有积极影响作用。企业家叙事的激情对于资源获取没有显著影响作用。

关键词: 企业家叙事, 企业家叙事的内容准备, 企业家叙事的激情, 认知合法性, 创业资源获取

Abstract:

Narrative is a necessary way for entrepreneurs to obtain external resources.18 entrepreneurial narratives from the TV show "Winning in China" are selected as the research sample and the data is obtained by video encoding method. The effect of entrepreneurial narrative on the resources acquisition of new ventures is studied and the mediating mechanism of cognitive legitimacy is tested. The results show that preparedness and passion of entrepreneur narrative have significant effects on cognitive legitimacy, preparedness of entrepreneur narrative has positive influence on resource acquisition through the mediation mechanism of cognitive legitimacy. The passion of entrepreneurial narrative has no significant influence on resource acquisition.

Key words: entrepreneurial narrative, entrepreneurial narrative preparedness, entrepreneurial narrative passion, cognitive legitimacy, entrepreneurial resources acquisition

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