学习导向、开放式创新与新产品市场绩效——市场导向的调节作用

doi:10.13766/j.bhsk.1008-2204.2017.0350

摘要/Abstract

摘要：

学习导向对企业新产品市场绩效具有重要作用，但至今未有研究基于开放式创新视角探讨二者之间的内部机制。基于组织学习理论，探索性地提出以内向型与外向型开放式创新为中介变量的学习导向对新产品市场绩效影响机制的概念模型，并围绕市场导向对学习导向与开放式创新的调节作用进行探讨。通过对125家服务型企业的实证研究发现，学习导向正向影响内向型与外向型开放式创新，内向型与外向型开放式创新正向影响新产品市场绩效；市场导向对学习导向与内向型开放式创新之间的关系具有正向调节作用，但对学习导向与外向型开放式创新之间的关系不发挥调节作用。基于研究结论提出服务型企业成功实施内向型与外向型开放式创新、提高新产品市场绩效具有重要的理论和实践意义。

关键词: 学习导向, 市场导向, 内向型开放式创新, 外向型开放式创新, 新产品市场绩效

Abstract:

Learning orientation has an important effect on the new product market performance. However, there is no research discussing the internal mechanism between the two variables from open innovation perspective. Based on the organizational learning theory, this research proposes a conceptual model with the influencing mechanism of learning orientation on new product market performance, and the mediating variables of inbound open innovation and outbound open innovation. Using data from 125 service enterprises, the empirical results show that:Firstly, learning orientation positively influences inbound open innovation and outbound open innovation; Secondly, inbound open innovation and outbound open innovation positively influence new product market performance; Thirdly, market orientation positively moderates the relationship between learning orientation and inbound open innovation, while this moderating effect is not significant between learning orientation and outbound open innovation. These findings provide an important theoretical and practical contribution to the successful implementation of inbound and outbound open innovation and provide a theoretic and practical guidance for new product market performance.

Key words: learning orientation, market orientation, inbound open innovation, outbound open innovation, new product market performance

中图分类号:

F270

王婷. 学习导向、开放式创新与新产品市场绩效——市场导向的调节作用[J]. 北京航空航天大学学报（社会科学版）, 2019, 32(5): 74-82.

WANG Ting. Learning Orientation, Open Innovation and New Product Market Performance: Moderating Effect of Market Orientation[J]. JOURNAL OF BEIJING UNIVERSITY OF AERONAUTICS AND A, 2019, 32(5): 74-82.

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