北京航空航天大学学报社科版 ›› 2020, Vol. 33 ›› Issue (3): 133-141.DOI: 10.13766/j.bhsk.1008-2204.2018.0234

• 高教研究 • 上一篇    下一篇

一流大学网络就业服务战略探析——基于中美十所就业能力领先高校的案例分析

张彦通, 刘志刚   

  1. 北京航空航天大学 公共管理学院, 北京 100083
  • 收稿日期:2018-08-12 发布日期:2020-06-03
  • 作者简介:张彦通(1963-),男,山西榆社人,教授,博士,研究方向为公共政策分析.
  • 基金资助:
    国家自然科学基金(71641008)

First-class University Online Career Service Strategy: Based on Ten Case Studies of Top Universities for Graduate Employability in China and U.S.

ZHANG Yantong, LIU Zhigang   

  1. School of Public Administration, Beijing University of Aeronautics and Astronautics, Beijing 100083, China
  • Received:2018-08-12 Published:2020-06-03

摘要: 高校网络就业服务以其成本效益优势和载体适切性成为有效提升毕业生就业质量的重要抓手。研究基于利益相关者理论视角,选取"QS全球毕业生就业能力排行榜"中的10所中美高校作为案例样本,解析其网络就业服务核心战略。研究表明,就业服务范式发生跃迁,体验式就业教育和建立多元利益相关主体参与的网络职业学习社区成为发展趋势和提升路径。其主要应对战略包括,针对本科生和研究生以及不同社群学生提供差异化服务;开发校友直接参与学生就业辅导的网络平台以及重视家长和教师的参与和支持;购买和提供有效连接学生和雇主的专业服务平台,注重推动学生运用职业社交媒体工具提升求职能力;树立网络就业服务品牌,提升专业化水平,推进学生就业国际化,运用大数据优势为利益相关方提供精准服务。

关键词: 网络就业服务, 学生职业发展, 高校就业服务, QS毕业生就业能力排名, 体验式就业教育

Abstract: The university online career service has become an important lever to improve the quality of graduates' employment via its cost-effectiveness and easy access features. Based on the stakeholder theory, this study conducted ten case studies on service strategy of online university career centers from China and U.S. in the QS Graduate Employability Rankings. The study shows the employment service paradigm has changed; the experiential career education and building of career communities, which enables multi-stakeholder engagement, have become the mainstream developing trend. The main strategies of the sampling universities are summarized as follows:providing differentiated services for undergraduates and postgraduates, and students from different communities; developing online networks for alumni attending to offer career counseling for students and attaching importance to participation and support of parents and faculty; providing ample online resources and professional service platform to effectively connect students with employers and focusing on cultivating students' ability to use professional social media for job-seeking; building a brand for university online employment service, enhancing its professional development, promoting the internationalization of graduate employment and utilizing the advantages of big data to offer precision service for stakeholders.

Key words: online employment service, student career development, university career service, QS Graduate Employability Rankings, experiential career education

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