北京航空航天大学学报社科版 ›› 2020, Vol. 33 ›› Issue (3): 150-156.DOI: 10.13766/j.bhsk.1008-2204.2019.0001

• 博士生论坛 • 上一篇    

互联网医疗服务平台公众使用意愿影响因素研究

王梦浛, 方卫华   

  1. 北京航空航天大学 公共管理学院, 北京 100083
  • 收稿日期:2019-01-02 发布日期:2020-06-03
  • 作者简介:王梦浛(1988-),女,辽宁朝阳人,博士研究生,研究方向为行政管理理论与方法.

Influence Factors of Public Willingness to Use Internet Medical Service Platform

WANG Menghan, FANG Weihua   

  1. School of Public Adiminstration, Beijing University of Aeronautics and Astronautics, Beijing 100083, China
  • Received:2019-01-02 Published:2020-06-03

摘要: 互联网医疗服务公众接纳程度既是学术界关注的重点,也是具有重要现实意义的问题。针对互联网医疗服务的特点,文章基于信任理论、用户整合技术接受模型、信息系统成功模型,采用结构方程模型构建了互联网医疗服务平台公众使用意愿影响因素模型,通过分析验证信任、感知互动对公众使用意愿具有直接正向显著影响,用户满意度在平台服务品质和使用意愿之间具有中介效果,服务品质、绩效期望、付出期望均对用户满意度具有显著影响。提出应通过加强互联网安全以及平台监管提升公众对互联网医疗服务的信任,并通过提高互联网医疗服务效率、开展线上健康教育以及增强平台与用户之间的互动等措施改进医疗平台服务质量进而提升公众使用意愿。

关键词: “互联网+”, 医疗服务平台, 使用意愿, 结构方程, 用户整合技术接受模型

Abstract: The public acceptance of Internet medical services are not only the key issues concerned by academic community, but also of practical significance. According to the characteristics of Internet medical service, this study constructs a use factor model for medical service platform of public willingness by structural equation mode, which bases on the theory of trust, user integration of technology acceptance model, and information system success model. The empirical research method are used to verify the trust, perceived interactive value will have direct positive significant effect to the public. Users' satisfaction has an intermediary effect between service quality of the platform and the willingness to use. Service quality, performance expectation and effort expectation have significant impact on users' satisfaction. Finally, the study proposes proposes that promoting public trust of medical services on the internet through better regulation of internet security and and platform, improving the efficiency of internet medical services and the interactions with users, conducting online health education to improve the service quality of medical platform could enhance the public wiliness to use.

Key words: “Internet +”, medical service platform, usage intention, structural equation, user integration technology acceptance model

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