北京航空航天大学学报(社会科学版) ›› 2019, Vol. 32 ›› Issue (6): 47-52.DOI: 10.13766/j.bhsk.1008-2204.2019.0309

• 本期特约专家稿件 • 上一篇    下一篇

网络舆论动员:内涵、过程及其治理

曾润喜1, 朱利平2   

  1. 1. 重庆大学 新闻学院, 重庆 401331;
    2. 重庆大学 法学院, 重庆 401331
  • 收稿日期:2017-09-16 出版日期:2019-11-25 发布日期:2019-12-07
  • 作者简介:曾润喜(1984-),男,湖南邵阳人,教授,博士,研究方向为传播与公共政策.
  • 基金资助:

    国家社会科学基金重大项目(17ZDA106);重庆市研究生科研创新项目(CYB17015)

Mobilization on Internet Public Opinion: Concept, Process and Governance

ZENG Runxi1, ZHU Liping2   

  1. 1. School of Journalism & Communication, Chongqing University, Chongqing 401331, China;
    2. School of Law, Chongqing University, Chongqing 401331, China
  • Received:2017-09-16 Online:2019-11-25 Published:2019-12-07

摘要:

网络舆论动员是网络抗争行为的关键,具有抗争性、公共性、交互性、隐匿性等主要特征。按照主体、途径、信源、方式等分类标准,可以划分为多种类型。其演化机制包括萌芽期、积聚期、激荡期、式微期等四个阶段。研究建议,应当构建基于大数据的重大网络舆论风险评估机制,优化网络舆论动员应急处置联动机制,提升政府决策者网络素养与共情能力等,以实现网络舆论动员的治理。

关键词: 舆论, 网络舆情, 舆论动员, 抗争政治, 风险治理

Abstract:

Mobilization on internet public opinions, the key to network resistance, has the main characteristics of resistance, publicity, interaction and concealment. According to the classification criteria of subject, channel, source and mode, it can be divided into many types. Its evolution mechanism includes four stages:germination stage, accumulation stage, turbulence stage and micro-air stage. The research suggests that we should build a risk assessment mechanism of major of internet public opinion based on big data, optimize the linkage mechanism of mobilization on internet public opinion emergency response, and enhance the network literacy and empathy consciousness of government decision makers, so as to achieve the governance of mobilization on internet public opinion.

Key words: public opinion, internet public opinion, mobilization of public opinion, contentious politics, risk governance

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