北京航空航天大学学报社科版 ›› 2020, Vol. 33 ›› Issue (5): 161-170.DOI: 10.13766/j.bhsk.1008-2204.2019.0350

• 高教研究 • 上一篇    

大学生社会主义核心价值观的培育——基于网络流行语影响的实证研究

周彬1, 龚秀媛2   

  1. 1. 合肥工业大学 马克思主义学院, 安徽 合肥 230009;
    2. 南京师范大学 商学院, 江苏 南京 210023
  • 收稿日期:2019-10-14 发布日期:2020-10-10
  • 作者简介:周彬(1966-),女,安徽六安人,副教授,硕士,研究方向为马克思主义中国化研究、思想政治教育.
  • 基金资助:
    国家自然科学基金(72001114);国家社会科学基金(12BKS083);江苏省高等学校自然科学研究面上项目(19KJB120010);南京师范大学科研启动项目(184080H202A55)

An Empirical Study of Internet Catchphrases on Cultivating the College Students' Socialist Core Value

ZHOU Bin1, GONG Xiuyuan2   

  1. 1. School of Marxism, Hefei University of Technology, Hefei Anhui 230009, China;
    2. School of Business, Nanjing Normal University, Nanjing Jiangsu 210023, China
  • Received:2019-10-14 Published:2020-10-10

摘要: 在互联网时代,语言表达和传播受到互联网深刻影响。网络流行语在网络上逐渐流行,它体现了网民价值观一致的共鸣性、情感相通的共振性、所见略同的共享性、趣味相投的共乐性,既反映了网民的价值观倾向,又对年轻人尤其是大学生价值观产生影响。学术界对此研究分歧较大,正反两种观点对立性明显,而且多数相关研究为定性分析,缺少实证研究之类的定量分析。从实证的角度,探索和检验了网络流行语对培育大学生社会主义核心价值观的影响。结果表明,网络流行语对培育大学生社会主义核心价值观有直接正相关影响,此外,网络流行语对上网程度和社会主义核心价值观的关系还存在强烈的中介作用。文章弥补了当前研究的不足,对进一步深入研究社会主义核心价值观及其教育具有参考价值。

关键词: 网络流行语, 社会主义核心价值观, 上网程度, 国家层面, 社会层面, 个人层面

Abstract: In the Internet era, the expression and dissemination of language is deeply influenced by the Internet. Internet catchphrases are dramatically becoming popular online, which represents the sympathy of common values, the resonance of interlinked emotion, the share of similar views, and the enjoyment of congenial tastes. This phenomenon shows the value tendencies of Internet users, and has an impact on cultivating the values of young people, in particular, college students. Scholars have different ideas on this issue, and hold both positive and negative viewpoints. What is more, most of the studies are qualitative analysis, which lacks the quantitative analysis such as empirical studies. This study explores the impact of Internet catchphrases on cultivating the college students' socialist core value. The results showed that Internet catchphrases have direct and positive impacts on cultivating the college students' socialist core value. Besides, Internet catchphrases strongly mediate the relationship between online degree and the socialist core value. This study contributes to previous studies, and can be used as a reference for further research on the socialist core value and its education.

Key words: Internet catchphrases, socialist core value, online degree, national level, social level, individual level

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