北京航空航天大学学报社科版 ›› 2020, Vol. 33 ›› Issue (3): 65-71.DOI: 10.13766/j.bhsk.1008-2204.2020.0071

• 本期特约专家稿件 • 上一篇    下一篇

新时代中国国家形象传播的新方向

李彦冰   

  1. 北京联合大学 应用文理学院, 北京 100191
  • 收稿日期:2020-03-05 出版日期:2020-05-25 发布日期:2020-06-03
  • 作者简介:李彦冰(1980-),男,河南濮阳人,北京市习近平新时代中国特色社会主义思想研究中心特约研究员,副教授,博士,研究方向为政治传播.
  • 基金资助:
    北京市社会科学基金重点项目暨北京市习近平新时代中国特色社会主义思想研究中心2019年度项目(19LLXCA022)

New Directions of China's National Image Communication in the New Era

LI Yanbing   

  1. College of Applied Arts and Science, Beijing Union University, Beijing 100191, China
  • Received:2020-03-05 Online:2020-05-25 Published:2020-06-03

摘要: 新时代中国国家形象传播呈现出新的特点,需要国家形象传播工作者按照新时代历次全国宣传工作会议精神明确其基本方向。新时代国家形象传播要从传播的重点内容、传播的外部认同与内部生成、传播效果指向等方面重新调整传播的基本方向。新时代的国家形象传播,首先,要能从政治上说明中国,这既是新时代变化的需要,也是由于从政治上传播中国的障碍最难逾越,需要克服的主客观因素最多;其次,要能统筹外部认同和内部生成两个方面,中国国际形象的外部认同讲求规则和逻辑,而内部生成则需要照顾多民族的视角;最后,国家形象的传播要以国家影响力的提升为导向,在传播的过程中要照顾软实力因素、政治资源使用的目的、国际道义等因素。

关键词: 新时代, 国家形象传播, 新方向, 政治

Abstract: Communication of China's national image shows new features in the new era, and requires the clarification of fundamental directions according to the spirit of the meetings on national propaganda work in the new era. Furthermore, communication of China's national image in the new era calls for a readjustment of directions in such respects as primary content of communication, external recognition and internal formation of communication, and the target of communication effect, and so on. The first and foremost task of China's national image communication is to explain China politically, because firstly, it is the demand of the changes in the new era; and secondly it is the most difficult, due to the many subjective and objective factors. The second task is to plan the external recognition and internal formation as a whole. Specifically, the external recognition of China's national image need to observe rules and logic, while the internal formation needs a multi-ethnic perspective. The last is that the communication of national image should be oriented towards the enhancement of the country's influence, which means that factors such as soft power, purpose of the use of political resources, international morality should be taken into consideration during the process of communication.

Key words: new era, national image communication, new directions, politics

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