北京航空航天大学学报社科版 ›› 2021, Vol. 34 ›› Issue (2): 39-45.DOI: 10.13766/j.bhsk.1008-2204.2021.0012

• 公共政策与治理 • 上一篇    下一篇

主流媒体参与社会治理的功能建构与建设现状

张悦, 张宏伟   

  1. 四川大学 新闻学院, 四川 成都 610064
  • 收稿日期:2021-01-12 发布日期:2021-04-02
  • 作者简介:张悦(1984—),四川成都人,副教授,博士,研究方向为新媒体与社会、新闻业务变革.

Social Governance Function of Mainstream Media: Construction and Status Quo

ZHANG Yue, ZHANG Hongwei   

  1. Journalism School, Sichuan University, Chengdu Sichuan 610064, China
  • Received:2021-01-12 Published:2021-04-02

摘要: 媒介作为社会结构的重要子系统,在传播信息与协调社会各组成部分正常运转方面具有重要的意义。面临日益复杂多元的社会环境,发展中国主流媒体的服务功能,对赋能社会治理十分必要。基于结构功能主义的视角,从6家中央、省级、县级媒体案例入手,就其在政务服务、党务服务和民生服务三方面功能建构的现状进行分析,发现在民生服务领域目前县级融媒体的相关内容建设走在前列,中央媒体仍注重内容建设,而省级媒体的服务目前没有找准发展方向。

关键词: 社会治理, 媒介功能, 主流媒体, 政务服务, 党务服务, 民生服务

Abstract: As one of the most significant components of the social system, media is of great importance in communication and coordinating social operation. Due to the increasing complex and multivariate social environment, it is dispensable and vital for the mainstream media of all levels to participate in social governance. Taking six APPs of central, provincial and county level for instance, the research analyses the government, Party affairs and livelihood services to explore the construction and status quo of mainstream media, based on the perspective of structural functionalism. The county level new media steps ahead in social service, media of central level still attaches more attention in information content providing, while the provincial level media has yet found a way to take part in social governance.

Key words: social governance, media function, mainstream media, government service, Party affairs service, livelihood service

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