关键词: 全球传播, 文化, 文化趋同

Abstract:

On the basis of the idea that the capital of media monopoly is the material foun dation for this global phenomenon, this paper analyses the impacts of global com munication on the local culture.The author argues that the integration of new c ommunicative techniques and global communication have brought about a new world of image, which changes the traditional concept of time-space and geography.Th e significance of local cultures lies in their distinctive features and uniquene ss, whose openness contributes to their vitality in the global-local nexus.The interaction between culture and communication inevitably results in cultural sh ift and offers more opportunities/access to others' values, hence the cultural c onvergence of general values on the basis of understanding and selection.

Key words: global communication, culture, cultural convergence