北京航空航天大学学报(社会科学版) ›› 2017, Vol. 30 ›› Issue (5): 71-78.DOI: 10.13766/j.bhsk.1008-2204.2015.0514

• 经济与管理 • 上一篇    下一篇

基于财务视角的生鲜超市核心竞争力评价

耿庆峰1, 许安心2, 林新杰2   

  1. 1. 闽江学院 经济与管理学院, 福建 福州 350108;
    2. 福建农林大学 管理学院, 福建 福州 350002
  • 收稿日期:2015-10-23 出版日期:2017-09-25 发布日期:2017-10-12
  • 作者简介:耿庆峰(1977-),男,山东济宁人,教授,博士,研究方向为金融市场与公司财务.
  • 基金资助:

    国家自然科学基金面上项目(71302163G0203);福建省社会科学规划基金资助项目(FJ2016B088);福建省科技厅软科学基金资助项目(2014R0013)

Core Competitiveness Evaluation of Fresh Supermarket from Perspective of Finance

GENG Qingfeng1, XU Anxin2, LIN Xinjie2   

  1. 1. School of Economics and Management, Minjiang University, Fuzhou Fujian 350108, China;
    2. School of Management, Fujian Agriculture and Forestry University, Fuzhou Fujian 350002, China
  • Received:2015-10-23 Online:2017-09-25 Published:2017-10-12

摘要:

基于财务视角,构建了中国生鲜超市核心竞争力评价指标体系,运用层次分析和模糊综合评价法对生鲜超市核心竞争力进行评价,为生鲜超市核心竞争力评价提供了理论支持,同时也为生鲜超市如何培育其自身核心竞争力提供了思路。实证结果表明:生鲜超市核心竞争力排名与现实排名基本一致,表明模型是有效的;为提升生鲜超市的营运能力、盈利能力和经营能力而采取的一切手段,均是有效提升生鲜超市核心竞争力的途径。

关键词: 财务视角, 生鲜超市, 核心竞争力, 营运能力, 盈利能力, 经营能力

Abstract:

The paper first attempts to build an evaluation index system of the core competitiveness of fresh supermarket in China from the financial perspective. Then it evaluates the core competitiveness of fresh supermarket by using analytic hierarchy process and fuzzy comprehensive evaluation method as the theoretical support. The paper also presents ideas on how to cultivate their own core competitiveness. The empirical results show that the core competitiveness ranking of fresh supermarket is basically consistent to the reality and that the model is effective. All means to enhance operational capacity, profit ability and operating capacity are proved effective for the promotion of the core competitiveness of fresh supermarket.

Key words: financial perspective, fresh supermarket, core competitiveness, operational capacity, profit ability, operating capacity

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