关键词: 融媒体, 网络文化建设, 生产融合, 传播融合, 管理融合, 服务融合

Abstract:

Universities have become important fronts for publicizing core socialist values and positive standpoints against the background of the time when the government is promoting news media convergence, innovation and development. Therefore, it is of great significance to analyze the current situation of the development of traditional media and new media on campus, and search for a practical approach to a long-term mechanism. Universities should make positive interactions between advanced information technology and advanced culture on the basis of "media convergence", creating a new pattern of development of Internet culture from four aspects, namely, production convergence, communication convergence, management convergence, and service convergence.

Key words: media convergence, development of internet culture, production convergence, communication convergence, management convergence, service convergence