关键词: 大型文化项目, 项目管理, 组织设计与管理

Abstract:

In the process of projectization and industrialization of cultural service, th e organization of cultural enterprises and large-scale cultural projects is in creasingly taking on the contours of a network and virtual structure. It is an e ssential prerequisite for and guarantee of the standardization and efficiency of large-scale cultural projects and the industrialization of cultural service to define the relationship between large-scale cultural projects and cultu ral enterprises and build the internal organization in the light of the new orga nizational principles, the characteristics of the particular cultural enterprise , the specific requirements of a given large-scale cultural project, and the fi ve organizational frameworks, i.e. function connotative, function coordinative, individual project, matrix structure and project department.

Key words: large-scale cultural projects, project management, organizational design and ma nagement