北京航空航天大学学报(社会科学版) ›› 2014, Vol. 27 ›› Issue (3): 1-5.DOI: 10.13766/j.bhsk.1008-2204.2014.0042

• 本期特约专家稿件 • 上一篇    下一篇

论危机事件中冲突管理的沉默策略及风险

马道全   

  1. 南京航空航天大学 艺术学院, 江苏 南京 210016
  • 收稿日期:2014-02-18 出版日期:2014-05-25 发布日期:2014-05-28
  • 作者简介:马道全(1973—),男,江苏南京人,副教授,硕士,研究方向为危机管理与传播.

Analysis of Silence Strategy and Risks for Conflict Management in Crisis Event

Ma Daoquan   

  1. Arts College, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China
  • Received:2014-02-18 Online:2014-05-25 Published:2014-05-28

摘要:

沉默作为非语言传播符号具有依附性和多义性的特点,它使得沉默天然具备规避冲突的特质。危机事件的巨大破坏性使各种冲突在短时间内变得集中而剧烈,作为策略性的沉默在危机事件管理中形成了诸如背离、辩护、强化等有利于冲突规避的机制。但同时,沉默的管理策略因危机事件的特殊性会导致一些风险的存在,诸如相关人物和政府部门之间的神秘性和对事件处置的不确定性,在公众中形成被动的人物和政府部门形象,导致危机事件管理过程中的错误决策。

关键词: 危机事件, 冲突管理, 沉默, 风险, 冲突规避

Abstract:

Silence naturally has the feature of avoiding conflicts because it has characteristic of attachment and polysemy as a nonverbal symbol of communication. Massive destruction of crisis event makes various conflicts to become concentrated and intense in a short period of time, as a strategy, silence contributes to structuring mechanisms of avoiding conflicts such as divergence, defense, intensification and so on in crisis management. But at the same time, the strategic silence of management results in the following risks: mystery of political persons and governments and uncertainty of event handling, passive images of political persons and governments in the public, the wrong decision made in the crisis management process.

Key words: crisis event, conflict management, silence, risk, conflict avoidance

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