JOURNAL OF BEIJING UNIVERSITY OF AERONAUTICS AND A ›› 2015, Vol. 28 ›› Issue (3): 112-115.DOI: 10.13766/j.bhsk.1008-2204.2014.0085

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Research on Newly-built Colleges and Universities Enrollment Appeal and Customer Choice

Qin Qin1, Zhou Zhenhai2, Wei Dejun3   

  1. 1. School of Public Administration, Beijing University of Aeronautics and Astronautics, Beijing 100191, China;
    2. Institute for Higher Education Research, Institute of Disaster Prevention, Sanhe Hebei 065201, China;
    3. Admission and Employment Office, Institute of Disaster Prevention, Sanhe Hebei 065201, China
  • Received:2014-03-12 Online:2015-05-25 Published:2015-07-23

Abstract:

Newly-built colleges and universities are a special group in China. Under thecompetitive pressureof the "enrollment crisis", these colleges and universitiest have their own difficulties to overcome. However, they also have unique potentials for growth. With economic development and upgrading and adjustment of industrial structure in China in recent years, the newly-built colleges and universities should focus on how to turn the disadvantages into advantagesand enhance their core competitiveness and enrollment appeal. Breakthrough should be made both inside the universities and in the national enrollment system.

Key words: newly-built colleges and universities, enrollment crisis, core competence, enrollment appeal, customer choice

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