JOURNAL OF BEIJING UNIVERSITY OF AERONAUTICS AND A ›› 2016, Vol. 29 ›› Issue (6): 73-80.DOI: 10.13766/j.bhsk.1008-2204.2014.0675

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On Influencing Factors of Using Fourth-Generation Communication Services by Consumer: A Case Study of Anhui Province Mobile Communication Market

ZHANG Shengliang, TAO Nengming   

  1. School of Management, University of Science and Technology of China, Hefei Anhui 230026, China
  • Received:2014-12-30 Online:2016-11-25 Published:2016-08-24

Abstract:

Through literature research, focus group interview and questionnaire survey, 22 factors influencing consumers to use Fourth-Generation(4G) communication services are extracted. Then these factors are classified into 7 classes through exploratory factor analysis and confirmatory factor analysis. Correlation and regression analysis are used to find that the 7 categories affecting consumers to use 4G communication services are as follows:internet experience, communication quality, switching costs, service efficiency, service safety, service scenario and service recovery. By independent samples T test, the paper finds that consumer's gender, age and education level have a significant influence on consumers to use 4G communication services.

Key words: Fourth-Generation communication services, consumer, internet experience, communication quality, switching costs

CLC Number: