JOURNAL OF BEIJING UNIVERSITY OF AERONAUTICS AND A ›› 2020, Vol. 33 ›› Issue (1): 68-77.DOI: 10.13766/j.bhsk.1008-2204.2019.0298

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Effect of Integrity Culture Communication Based on Public Perception

DU Zhizhou1, WAN Chaofan2   

  1. 1. Institute for Advanced Studies in Humanities and Social Sciences, Beijing University of Aeronautics and Astronautics, Beijing 100083, China;
    2. School of Humanities and Social Sciences, Beijing University of Aeronautics and Astronautics, Beijing 100083, China
  • Received:2019-09-09 Online:2020-01-25 Published:2020-02-25

Abstract: In the context of the new media era, the integrity culture plays an important role in anti-corruption. The survey shows that the public has achieved better communication through the new media represented by Weibo, WeChat, films, TV dramas and documentaries that reflect the types of anti-corruption themes. The communication of integrity culture can enhance the public's understanding of the dangers of corruption, the public's determination to maintain integrity and can increase the public's willingness to report corruption; age, income and education level have no correlation with public attitudes towards corruption. There is no correlation between income and the public's understanding of the harm of corruption, nor between income and the public's willingness to report corruption. Age and education level are negatively correlated with the public's understanding of the harm of corruption; age and education level are negatively correlated with the public's willingness to report corruption. In order to enhance the effect of honest culture communication, it is necessary to further explore the integrity culture function of the new media platform, give full play to the role of TV news and TV dramas, and fully integrate new media with traditional media to strengthen the integrity education for the young people and children.

Key words: anti-corruption, public perception, integrity culture communication, new media, integrity cultural function

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