Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition ›› 2020, Vol. 33 ›› Issue (4): 55-61.DOI: 10.13766/j.bhsk.1008-2204.2020.0224

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Digital Mass Organization: Theoretical Logic, Strategic Implication and Practical Path

YU Qian   

  1. Beijing Municipal Party Committee School/Beijing Administration Institute, Beijing 100044, China
  • Received:2020-05-19 Published:2020-07-31

Abstract: The enterprise of mass organization is an important part of the party's cause. Mass organization is an important part of the national governance system, which has institutional advantages such as "close ties with the masses" "people-centered" "adherence to reform and innovation and advancing with the times". The digital mass organization follows the theoretical logic:technological progress promotes the social change; new social form triggers the adjustment and change of the organization form, and ultimately affects the theoretical logic of the organization's function. In order to better realize its political and social function,the digital mass organization will promote the comprehensive "information" and "networking" of the mass organizations'work, the "intelligent" and "precision" of its services, and the "de-hierarchical" and "flattening" of the organizational structure. Facing the "digital earth" which increasingly "networked" and "data-based", the construction of digital mass organization is not only an important part of the digital China strategy, but also closely related and isomorphic with the comprehensive deepening of the reform of mass organizations in the new era. At the same time, the construction of digital mass organization will also help reshape the party's social integration process in the information age. The construction of digital mass organization should be promoted by integrating digital government construction, enhance data sharing within mass organization, demand-oriented and participating in social governance based on scenarios. The construction of digital mass organization promotes the governance capabilities of mass organization to a new stage with digital form as the basic feature, so as to better transform the advantages of mass organization systems into governance efficiency.

Key words: digital mass organization, institutional advantages, governance effectiveness, social governance innovation, social integration

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