JOURNAL OF BEIJING UNIVERSITY OF AERONAUTICS AND A ›› 2006, Vol. 19 ›› Issue (2): 22-26.

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An Exploration of the Organizational Framework of Large-scale Cultural Projects

QIN Lin, QIU Wan-hua   

  1. School of Economics and Management, Beijing University of Aeronautics and Astro nautics, Beijing 100083, China
  • Received:2004-10-22 Online:2006-06-25 Published:2010-10-15

Abstract:

In the process of projectization and industrialization of cultural service, th e organization of cultural enterprises and large-scale cultural projects is in creasingly taking on the contours of a network and virtual structure. It is an e ssential prerequisite for and guarantee of the standardization and efficiency of large-scale cultural projects and the industrialization of cultural service to define the relationship between large-scale cultural projects and cultu ral enterprises and build the internal organization in the light of the new orga nizational principles, the characteristics of the particular cultural enterprise , the specific requirements of a given large-scale cultural project, and the fi ve organizational frameworks, i.e. function connotative, function coordinative, individual project, matrix structure and project department.

Key words: large-scale cultural projects, project management, organizational design and ma nagement

CLC Number: