JOURNAL OF BEIJING UNIVERSITY OF AERONAUTICS AND A ›› 2006, Vol. 19 ›› Issue (2): 54-57.

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Parody in English and Chinese Advertisements

LI Hong-qin   

  1. School of Foreign Languages, Shanghai University of Science and Technology, Sh anghai 200093, China
  • Received:2005-10-19 Online:2006-06-25 Published:2010-10-15

Abstract:

Parody is an important rhetorical figure in English & Chinese adverti sements. The article attempts to make a classification of parody based on the di fferent features of the English and Chinese languages, and an analysis of som e special rhetorical features and effects of parody in English & Chinese adverti sements.

Key words: parody, English and Chinese advertisements, rhetoric

CLC Number: