JOURNAL OF BEIJING UNIVERSITY OF AERONAUTICS AND A ›› 2019, Vol. 32 ›› Issue (5): 90-98.DOI: 10.13766/j.bhsk.1008-2204.2017.0329

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Effect of Entrepreneurial Narrative on Resources Acquisition of New Ventures

LUO Xiangping1, LUO Biao2, WANG Chengyuan2   

  1. 1. School of Public Affairs, University of Science and Technology of China, Hefei Anhui 230026, China;
    2. School of Management, University of Science and Technology of China, Hefei Anhui 230026, China
  • Received:2017-11-24 Online:2019-09-25 Published:2019-11-01


Narrative is a necessary way for entrepreneurs to obtain external resources.18 entrepreneurial narratives from the TV show "Winning in China" are selected as the research sample and the data is obtained by video encoding method. The effect of entrepreneurial narrative on the resources acquisition of new ventures is studied and the mediating mechanism of cognitive legitimacy is tested. The results show that preparedness and passion of entrepreneur narrative have significant effects on cognitive legitimacy, preparedness of entrepreneur narrative has positive influence on resource acquisition through the mediation mechanism of cognitive legitimacy. The passion of entrepreneurial narrative has no significant influence on resource acquisition.

Key words: entrepreneurial narrative, entrepreneurial narrative preparedness, entrepreneurial narrative passion, cognitive legitimacy, entrepreneurial resources acquisition

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