JOURNAL OF BEIJING UNIVERSITY OF AERONAUTICS AND A ›› 2016, Vol. 29 ›› Issue (1): 110-116.DOI: 10.13766/j.bhsk.1008-2204.2014.0170

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On Job Attribute Preferences among Graduates under Conjoint Analysis

ZHAO Min   

  1. School of Humanities and Social Science, Beijing University of Aeronautics and Astronautics, Beijing 100083, China
  • Received:2014-04-24 Online:2016-01-25 Published:2016-01-21


This study analyzes job attribute preferences in career decision of 307 graduate students under conjoint analysis. It shows that there is a significant difference in jobs attributes weight between conjoint analysis and self-reports. The important job attribute under conjoint analysis is career development opportunity, the next are income, work location, and the last consistency of job and interest. The result also shows that there is a significant individual difference in gender, grade and birth place.

Key words: job attribute preferences, career decision, conjoint analysis method, individual difference, graduate

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