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    Governmental Micro-video: Development and Effects in Government Communication

    JIA Zhemin, HE Jingqi
    2019, 32 (6): 53-58.   DOI: 10.13766/j.bhsk.1008-2204.2019.0310

    Currently, micro-video is the fastest-growing pattern in government social media system. The government agencies from lower to upper level launch their own official accounts abundantly and actively. For a good communicational purpose, Governmental TikTok could provide plentiful scenes, a wide range of topics and diverse story scripts. Meanwhile, government prefer to use human emotions, details, meme and emoji to make micro-video acceptable and interesting. Social media traffic and fans are both used as significant strategies. Under the theories of government communication, this study believes that micro-video not only has advantages in revitalizing resources, breaking through traditional styles and improving communication quality, but also can stimulate government on how to visualize public policies, promote images and optimize government-public relations. Finally, conclusions also provide developmental approaches for government micro-video, such as using strategies including inner media convergence, social media traffic, fans, text, and operation.

    Cultivation of Engineering Consciousness and Craftsman Spirit Under Construction of Emerging Engineering Education: A Case Study of Civil Engineering Majors

    YAN Changbin, YANG Jianzhong, LIANG Yan
    2019, 32 (6): 152-160.   DOI: 10.13766/j.bhsk.1008-2204.2018.0202

    As an important measure to deepen the reform of higher engineering education and an upgraded version of the outstanding engineers plan, the construction of emerging engineering education has been put forward to meet the severe challenges brought by the new economic reform based on the Washington Accord. In view of the main problems existing in higher engineering education, it is imperative to return engineering education to engineering itself, which is also the core concept of the construction of emerging engineering education. The construction of emerging engineering education is a systematic project, and some new requirements for the cultivation of engineering talents have been presented in terms of conception, system, innovation, practice and transboundary. To fulfill these new requirements, more attention should be paid to the cultivation of engineering consciousness and the shaping of craftsman spirit from the perspective of the educational concept of large-scale engineering. Taking civil engineering majors as an example, to cultivate the engineering consciousness and build the craftsman spirit of students in the specific training links systematically is the key to improve the cultivation quality of engineering talents in an all-round way.

    2021, 34 (3): 0-0.  

    Law Regulation of Civil Aviation Passengers' Personal Information Protection

    LIU Guangcai, JIN Lu
    2020, 33 (1): 122-128.   DOI: 10.13766/j.bhsk.1008-2204.2019.0192
    While various information changes the society, it also ignited a revolution in information protection on the law. Civil aviation industry is a rising industry with massive information. The importance of its personal information protection cannot be underestimated. The personal information of civil aviation passengers has the characteristics of authenticity, national security, cross-border nature, multiple links and commodity, which is more prominent than the general industry. Due to the involvement of third-party information processors, the case of civil aviation passenger information leakage has also become more complicated. At present, China has more principled provisions on the protection of personal information, and the legislation is relatively scattered and not perfect. Personal information legal protection of the civil aviation passengers is insufficient in term of particularity. Legal system over civil passengers' personal information protection should be established with "laws, administrative regulation, regulations, standards (guidelines)". We shall clarify civil aviation passengers' personal information protection obligations and responsibility, establish recommended industry standard and construct a stereoscopic supervision in information governance.

    2021, 34 (2): 0-0.  

    Ecological Policy Philosophy of “Tianren Heyi” and Its Modern Value

    ZHANG Yaonan, LIU Luyao
    2020, 33 (3): 45-53.   DOI: 10.13766/j.bhsk.1008-2204.2020.0084
    The core of ecological policy lies in the construction of ecological civilization, while its essence is to correctly handle the relationship between man and nature. Both the anthropocentrism and the ecology-centered philosophy of ecological policy may lead to the misunderstanding of ecological policy. In the classical Chinese philosophy of "tianren heyi", which stands for "the unity of man and nature", the so-called "tian" contains three-dimensional imageries involving the nature itself, the laws of nature, to the wills of nature. Accordingly, "tianren heyi" has triple implications:The symbiosis between human and nature, the coordination of personnel rules and natural laws, the unification of human conduct and natural will, which leads to the development of the ecological policy philosophy of "tianren heyi". Overall, the ecological policy philosophy of "tianren heyi" provides full and accurate ideological materials for recalibrating the relationship between humans and nature, the Chinese-specific values and ethics for coordinating personnel rules and natural laws, and an ideal behavior model for deepening ecological environmental protection.

    Practice and Jurisprudence of Airport Franchise

    LI Lei
    2019, 32 (6): 119-126.  

    Article 38 of "Regulations on the Administration of Civil Airports" provides for the airport franchise,and provide theoretical support and legal basis for airport profit-making project operation. However, due to the profit-seeking nature of the market players and the ambiguity of the legal regulations, the airport management agencies not only did not divest non-aeronautical businesses, but participated in various business operations in various forms. The law needs to clarify the non-profit nature of the airport management agency, delineate the business scope of the airport management agency, and transfer the non-aeronautical business as the statutory obligation of the airport management agency. At the same time, the civil aviation administrative department should also formulate corresponding supporting measures to urge the airport management agency to fulfill their legal obligations.

    Sino-US Trade Friction: Issues, Views and Strategies

    DUAN Qi, LU Qinghe
    2020, 33 (2): 93-99,127.   DOI: 10.13766/j.bhsk.1008-2204.2018.0376

    We first review the current round of Sino-US trade friction, and summarize relevant views of Chinese government and academia on this round of friction. On this basis, we then analyze the essence of Sino-US trade frictions, that is, under the background of profound changes in the global economic layout and international labor division, the United States comprehensively readjusts its foreign policies, while China is at a critical stage of economic restructuring and upgrading, the two largest economies of the world have to face and tackle a series of frictions and collisions between each other. Then we clarify some key concepts including exchange rate manipulation, industrial policy and dumping, especially the significance of these concepts to the Sino-US economic and trade relationships. Finally, we put forward some strategies to deal with the current round of friction.

    Status Quo, Characteristics and Tendency of Policy Communication via Government Social Media: A Case of Garbage Sorting Policy in Shanghai

    JIA Zhemin, FU Liuying
    2020, 33 (3): 72-78.   DOI: 10.13766/j.bhsk.1008-2204.2020.0072
    The prosperity of government social media has brought opportunities for public policy communication in China. The case of "Garbage Sorting Policy" in Shanghai is a very good example. This study shows that, at different stages of policy process, government uses various media forms to carry out policies, maintain a rhythmic information issue and is committed to diversifying policy topics. In policy communication practices, government social media has promoted an all-media tendency, which framed themselves professionally and diversely. Buzzwords in cyberspace are actively adopted by government to interpret policy intentions. Participations and public services are invited into government social media for good policy communication. Under the tendency of mobile communication, functionalization, visualization, deep professionalization, productization, and multiple interactions will collectively facilitate policy communication via government social media.

    With E-Commerce Law Coming, What E-Commerce Platforms Should Do?: Discussion of Application of “Notice-Takedown” Rule

    FAN Yanwei, WANG Jue
    2019, 32 (6): 21-26.   DOI: 10.13766/j.bhsk.1008-2204.2019.0363

    "E-Commerce Law" stipulates the responsibility of e-commerce platforms to carry out "Notice-Takedown" for content that infringes intellectual property rights, but there are disputes in platform practice. Sellers in E-commerce platform highly rely on E-commerce platforms, after receiving notices, take down content without any investigation will directly cause economic damage to sellers and platforms. In order to balance the interests of rights holders and sellers, dis-encourage IP trolling, investigation of infringing notices is necessary. For the different types of IP rights, such as copyright, trademark or patent, and the different difficulty of judging infringements, requirements for the form and content of proving materials should be specifically defined. And the waiting period of 15 days is not necessary.

    Construction and Improvement of Community on the Perspective of Governance: Interpretation Based on the Fifth Plenary Session of the 19th CPC Central Committee Community Governance Cases

    ZHANG Banghui
    2021, 34 (2): 1-7.   DOI: 10.13766/j.bhsk.1008-2204.2020.0596
    Improving the social governance community system is proposed during the Fifth Plenary Session of the 19th Central Committee of the Communist Party of China (CPC). As an extension of the social governance community, the community plays an important role in implementing the requirement of the Fifth Plenary Session of the 19th CPC Central Committee. Based on the Marxist community thought and constructivism theory, this paper combines the community governance case to study the construction and improvement strategy of community under the governance requirements of the new era, from such three dimensions as consensus, action and structure. Our research shows that: community consciousness comes from the recognition, cohesion and guidance of community values, and emphasizes the responsibilities and obligations of community construction; community actions involve the formation of consensus action goals and the efficiency of integration, including community space resource integration and organizational integration; community governance structure is the transformation of the relationship between community subjects from tree-like separation to network-like connection in the process of consensus and action.

    Inheritance and Development of Marx and Engels' View of Authority of the Fourth Plenary Session of the 19th CPC Central Committee

    LIU Nana, YIN Peiyan
    2020, 33 (2): 16-20.   DOI: 10.13766/j.bhsk.1008-2204.2019.0448

    To establish a strong political authority and firmly maintain the authority of the Communist Party of China (CPC) Central Committee is an important content in Marx and Engels' view of scientific socialism authority. The Fourth Plenary Session of the 19th CPC Central Committee inherited the political authority thoughts of Marx and Engels, and creatively developed the scientific socialist authority view in combination with the new era conditions as well as the national conditions. The inheritance and development involve:inheriting and developing the thoughts of Marx and Engels concerning the key role of establishing effective political authority in consolidating the overall leadership of the ruling party; inheriting Marx and Engels' thoughts on the necessity of political authority to improve the effectiveness of national governance and creatively developing the effectiveness of national governance which would demonstrate and consolidate the political authority in turn; inheriting the dialectical analysis of Marx and Engels' analysis on the relationship between authority and autonomy, and creatively puts forward such relevant theory and system design as establishing and maintaining the authority of CPC Central Committee and dealing well with the relationship between the authority of CPC Central Committee and the autonomy of CPC organizations at all levels.

    Core Socialist Values: The Order of Values Involved in the Order of Concepts: A Possible Interpretation

    WANG Jiangwei, HU Zhuo
    2020, 33 (2): 21-26.   DOI: 10.13766/j.bhsk.1008-2204.2019.0455

    The system of core socialist values not only constitutes a kind of value consensus with a cluster of concepts, but also contains some sort of order of values. This order includes three aspects:the levels of evolution of the country as a kind of substantial existence based on historical logic, the life process of individuals as a kind of spiritual existence based on deductive logic, the interactive picture of citizens as a kind of social existence based on practical logic, which involve the chains of material-spirit, ends-means and collective-individual respectively. This order could be regarded as a theoretical response to the problem of value conflicts in the framework of core socialist values, and would be helpful for integrating them into the construction of rule of law and social governance.

    Choice of Chinese Personal Information Protection Law in the Age of Artificial Intelligence

    LI Haiying, XU Xiaolu
    2020, 33 (3): 17-24.   DOI: 10.13766/j.bhsk.1008-2204.2020.0111
    The personal data protection legislation is closely related to the background of the era in which it is located. The widespread use of Internet, the application of big data and the technological and industrial changes in the artificial intelligence era has made tremendous changes in the requirements for the source, purpose, storage and processing of personal data. The challenges of personal data protection are becoming increasingly severe, and traditional norms are difficult to meet current protection needs. To cope with the big changes and creatively formulate personal data protection rules for future technological, economic, and social development, China's future Personal Information Protection Law should take the following actions:It should fully respond to the development needs of emerging technologies; it should comply with the international trend of data protection, with the point shifting from collection to use, with the protection responsibility shifting from data subject to data controller; it should purposefully draw on the theoretical and practical gains and losses of cutting-edge legislation such as GDPR and CCPA. In view of biometric identification technology and automated decision-making system, while paying attention to the protection of personal privacy, it should also make full use of the industrial advantages of artificial intelligence to open the way for social and economic development.

    Promoting of University Discipline Construction Through Industry-education Integration

    MA Yonghong, DE Jifu
    2020, 33 (1): 146-151.   DOI: 10.13766/j.bhsk.1008-2204.2019.0424
    Industry-education integration plays an important role in promoting university discipline construction. Based on the analysis of the main links between discipline construction and industries, according to the topological structure of discipline construction docking with industry, and the internal relationship between disciplines and industries, this paper divides the paths of promoting discipline construction through industry-education integration into three types:the docking mode of discipline cluster and industry cluster, the docking mode of discipline chain and industry chain, the radiating and driving mode of emerging disciplines and cutting-edge disciplines. In order to deepen industry-education integration and accelerate the construction of disciplines, it is necessary to further optimize the layout of disciplines, strengthen the construction of cross disciplines and create a good discipline ecology.

    2019, 32 (6): 9-10.   DOI: 10.13766/j.bhsk.1008-2204.2019.0295

    “Notice-Takedown” Rule in “E-Commerce Law”

    LIU Wenjie
    2019, 32 (6): 13-20.   DOI: 10.13766/j.bhsk.1008-2204.2019.0358

    The core value of "Notice-Takedown" rule lies in its "safe harbor" effect, Internet service providers do not need to involve in the substantive disputes, even there is an infringement, they can still keep exempt from liability. "Notice-Takedown" rule is designed for internet information service platforms, which e-commerce platforms also belong to. Therefore, "Notice-Takedown" rule have the space to apply to e-commerce platforms. From the perspective of civil law theory,"Notice-Takedown" actually is one type of claim of absolute rights. "Notice-Takedown" rule for e-commerce platforms is a reasonable way for rights holders to implement defensive right of claim. On the other hand, if internet service providers are willing to carry out substantive investigation of disputes, law should not aggravate their liability, negligence liability rule should apply to encourage their enthusiasm, reduce costs of rights implementation and abuse of rights.

    Safety Operations Management of Small and Medium-Sized Airports

    ZHANG Yanfeng
    2019, 32 (6): 98-102.   DOI: 10.13766/j.bhsk.1008-2204.2019.0333

    In recent years, with rapid development of civil aviation and adjustment of transport structure, the number and throughput of small and medium-sized airports in China are also growing fast under the guidance of the national strategy, however, which can not match with safety, operation guarantee resources and security capacity, resulting in a high incidence of unsafe incidents. Considering that some problems existing currently in small and medium-sized airports, such as insufficient supervision, large differences in management modes, excess budget cost of operating, we should focus on scientific division standard, implementation of differential management, innovation of supervision method, reduce pressure reasonably, and ensure the sustainable and safe development of small and medium-sized airports from top-level design.

    Comprehensive Innovation Training Curriculum Based on Artificial Intelligence and Engineering Practice

    SUN Zhibo, SHI Chengkun, GENG Xiangwei, LI Ziyuan, FU Bo
    2019, 32 (6): 148-151.   DOI: 10.13766/j.bhsk.1008-2204.2018.0196

    In order to cultivate innovative and complex talents with innovative spirit and practical ability, the "artificial intelligence+engineering practice" concept was introduced into the comprehensive innovation training curriculum based on the "Innovation Action Plan of Artificial Intelligence in Colleges and Universities". Artificial intelligence teaching and training was involved in the course, and the curriculum framework with the new concept was established. Two artificial intelligence innovation projects have been finished through the course. One was the "drilling operating platform based on virtual reality technology", the other was "intelligent flower watering robot based on image recognition". The project of "artificial intelligence + engineering practice" has promoted the quality of the curriculum itself, enhanced the communication between the teachers, developed the construction of the teaching team, stimulated the students' enthusiasm for learning, and cultivated the students' creative and cooperative ability. The project of "artificial intelligence + engineering practice" is of great significance to the development of the curriculum.

    “Curriculum Oriented” Guidance for International Exchanges in “Double First-Class” Universities

    HAN Yu, ZHANG Jianglong, LYU Ying, MA Qishuang
    2020, 33 (2): 128-133.   DOI: 10.13766/j.bhsk.1008-2204.2019.0038

    With the globalization of economy, the pace of internationalization of education has accelerated, and it has continued to advance to the depth and breadth. The number of students participating in international education in China has risen year by year, and put forward higher requirements for international exchange guidance. Under the "Double First-Class" construction background, on the basis of combing and analyzing the current situation and the curriculumization requirements of international exchange guidance, the teaching elements of the international exchange guidance course was designed from the curriculum objectives, content structure, teaching assessment and course evaluation referring to the requirements of international talent quality and furthermore international exchange guidance courses should be implemented from the aspects of teaching organization, teacher team and system guarantee in universities.


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