Sincerity and credit are the important resources of the Chinese ethic ideology , which has affected greatly the traditional business ethics and has beenregarded as the direct origin of the traditional business ethics . Carrying out the spirit of the Sincerity and Credit has important significance instrengthening the ethic construction of the enterprises and accelerating the establishment and perfection of credit systems .
曹凤月. 诚信——— 中国传统商业伦理资源的当代价值[J]. 北京航空航天大学学报（社会科学版）, 2003, 16(1): 15-18.
CAO Feng-yue. Contemporary Value of the Chinese Traditional Business Ethics : Sincerity and Credit. JOURNAL OF BEIJING UNIVERSITY OF AERONAUTICS AND A, 2003, 16(1): 15-18.