Abstract: Land price is a fundamental tool to allocate land resources. Its change rule and influencing factors are worth discussing. This article uses Hohhot's land auction prices from 2008 to 2011 for quantitative analysis. Study finds that land price has a linear correlation with land use type, especially with commercial land, industrial land and other types of land use. Corresponding to the central city principle in location theory, farther the land locates from the city center, lower its price. Land price is insignificantly relevant with turnover time and the effect of land region on land price is not obvious. This paper provides a theoretical and empirical study for the reasonable land-policy-building.