On Job Attribute Preferences among Graduates under Conjoint Analysis
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摘要: 以307名大学生为被试,通过结合分析的实验设计和统计分析研究了职业决策中工作属性的偏好情况。研究结果显示,结合分析法下得到的工作属性权重与被试自评得到的工作属性权重有显著的差异性。在所选的四个重要工作属性上,结合分析法得到的权重最重要的工作属性是职业晋升的机会,其次为收入、工作所在地,最后是岗位与兴趣的一致性,结果还显示被试大学生的工作属性偏好在性别、年级、生源地上也是有差异性的。Abstract: This study analyzes job attribute preferences in career decision of 307 graduate students under conjoint analysis. It shows that there is a significant difference in jobs attributes weight between conjoint analysis and self-reports. The important job attribute under conjoint analysis is career development opportunity, the next are income, work location, and the last consistency of job and interest. The result also shows that there is a significant individual difference in gender, grade and birth place.
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