ISSN 1008-2204
CN 11-3979/C

“融媒体”视角下高校网络文化建设路径探新

Exploration and Innovation for the Development of Internet Culture on Campus from the Perspective of Media Convergence

  • 摘要: 在中国全面推进新闻媒体融合、创新与发展的时代背景下,高校作为弘扬社会主义核心价值观、传播社会正能量的重要舆论阵地,运用融媒体理念分析当下高校新旧媒体发展现状、探索校园网络文化建设的科学长效机制势在必行。各高校应在打造高校融媒体工作机制的基础上,形成先进信息技术与先进文化良性互动的网络文化建设机制,从生产融合、传播融合、管理融合与服务融合四个方面创新高校网络文化建设新模式。

     

    Abstract: Universities have become important fronts for publicizing core socialist values and positive standpoints against the background of the time when the government is promoting news media convergence, innovation and development. Therefore, it is of great significance to analyze the current situation of the development of traditional media and new media on campus, and search for a practical approach to a long-term mechanism. Universities should make positive interactions between advanced information technology and advanced culture on the basis of "media convergence", creating a new pattern of development of Internet culture from four aspects, namely, production convergence, communication convergence, management convergence, and service convergence.

     

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