Abstract: The e-commerce law related platform liability clause has strengthened the management and control of the e-commerce platform. To a certain extent, it has seriously affected the e-commerce platform's control over the platform ecology. The platform has become increasingly a "pipeline", such as the "notification of deletion" weakens the platform's right to judge the infringement of intellectual property rights of the merchants. The "prohibition of deletion of the evaluation" makes the platform lose the self-management means for the third party to brush the praise and malicious bad reviews and bad information. It is recommended to set the platform responsibility reasonably from the perspective of e-commerce innovation development, e-commerce main rights protection and e-commerce order maintenance coordination. In general, the safe haven system should still be the cornerstone of the e-commerce platform's responsibility, and the e-commerce platform must assume the duty of careful and reasonable attention. The e-commerce platform should actively carry out compliance work on mandatory business registration and tax payment, qualification review, information disclosure, security assurance, data reporting, fair competition and intellectual property protection.