ISSN 1008-2204
CN 11-3979/C

网络舆论动员:内涵、过程及其治理

Mobilization on Internet Public Opinion: Concept, Process and Governance

  • 摘要: 网络舆论动员是网络抗争行为的关键,具有抗争性、公共性、交互性、隐匿性等主要特征。按照主体、途径、信源、方式等分类标准,可以划分为多种类型。其演化机制包括萌芽期、积聚期、激荡期、式微期等四个阶段。研究建议,应当构建基于大数据的重大网络舆论风险评估机制,优化网络舆论动员应急处置联动机制,提升政府决策者网络素养与共情能力等,以实现网络舆论动员的治理。

     

    Abstract: Mobilization on internet public opinions, the key to network resistance, has the main characteristics of resistance, publicity, interaction and concealment. According to the classification criteria of subject, channel, source and mode, it can be divided into many types. Its evolution mechanism includes four stages:germination stage, accumulation stage, turbulence stage and micro-air stage. The research suggests that we should build a risk assessment mechanism of major of internet public opinion based on big data, optimize the linkage mechanism of mobilization on internet public opinion emergency response, and enhance the network literacy and empathy consciousness of government decision makers, so as to achieve the governance of mobilization on internet public opinion.

     

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