ISSN 1008-2204
CN 11-3979/C

高新技术企业创新文化对企业绩效影响研究——双元创新和营销能力的作用

Impact of Entrepreneurial Culture on High-Tech Firm Performance: Roles of Ambidextrous Innovation and Marketing Capability

  • 摘要: 基于资源基础理论和组织学习理论,探究高新技术企业创新文化、双元创新、营销能力、企业绩效四者之间的内在关系。实证结果表明,创新文化对利用式创新、探索式创新和营销能力均有显著正向影响。利用式创新和营销能力显著正向影响企业绩效,但探索式创新通过营销能力间接作用于企业绩效。环境动态性正向调节探索式创新和企业绩效关系,负向调节利用式创新和企业绩效关系,但营销能力和企业绩效之间的调节作用不明显。文章研究结论可以为高新技术企业提高双元创新和营销能力,提升企业绩效提供路径参考。

     

    Abstract: Drawing on the resource-based view and organization learning theory, we empirically examine the relationship among entrepreneurial culture, ambidextrous innovation, marketing capability and performance of the high-tech firm. The results indicate that entrepreneurial culture is positively significantly associated with exploitative innovation, explorative innovation and marketing capability. The findings also suggest that exploitative innovation and marketing capability have a positive effect on firm performance, while explorative innovation is indirectly associated with firm performance through marketing capability. Furthermore, this research finds that environmental dynamism positively moderates the relationship between explorative innovation and firm performance, negatively moderates the relationship between exploitative innovation and firm performance, but does not have significant moderating effect on the relationship between marketing capability and firm performance. This study provides a path reference for improving ambidextrous innovation, marketing capability and firm performance of the high-tech enterprises.

     

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