Abstract: Based on the study of the current development situation of the integration of digital culture and tourism in China, it is found that there are three main categories in its development: interactive experience scenes, night visual scenes, and travel application scenes. Meanwhile, there exist three problems in the practice of digital culture and tourism: the gap between concept and reality, the imbalance between digitalization and humanities, and the misplacement of distribution and sharing. Under the guidance of scene theory, the development of digital culture and tourism will attach great importance to the production of cultural resources, the construction of cultural space, and the integration of regional linkages, and will form a concentric circle development model. In the model, the perceived amenities of digital culture and tourism will serve as the center, exploring cultural resources and cultural elements, and constructing cultural scenes as the inner circle, and building databases, installing digital equipment and testing digital systems as the middle circle In addition, the operation and feedback of the projects of digital culture and tourism will act as the outer circle.