ISSN 1008-2204
CN 11-3979/C

全球媒体文化中的“第三文化人”平台世界主义视域下国际传播的一种创新路径

Third Culture Individuals in Global Media Culture:An Innovative Path of International Communication from the Perspective of Platform Cosmopolitanism

  • 摘要: 通过梳理“边缘人”和“第三文化人”等概念在跨文化传播中的变迁,可以理解华人群体在美国主流文化中的角色改变。华人受众在美国社会的结构性增长与平台媒体对于全球媒体文化生产逻辑的重塑是当前“第三文化人”题材获得关注的重要原因。对此,应当充分把握平台媒体的巨大潜力,践行“平台世界主义”理念,以协商视角理解“第三文化”在国际传播和中华文化“走出去”实践中的重要价值。

     

    Abstract: By examining the changes of the concepts of “marginal man” and “third culture individual” in cross-cultural communication, we can understand the changing roles of Chinese communities in mainstream American culture. The structural growth of Chinese groups in American society and the reshaping of the production logic of global media culture by platform media are the major reasons for the current attention to the theme of third culture individuals. In this regard, it is necessary to fully grasp the great potential of platform media, practice the concept of “platform cosmopolitanism”, and understand the important value of the “third culture” in international communication and the practice of Chinese culture “going out” from the perspective of consultation.

     

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