ISSN 1008-2204
CN 11-3979/C

中国数字经济相关议题的国际传播现状研究基于GDELT数据库及GKG 2.0的分析

Current Status of International Communication of Issues Related to China’s Digital Economy:Analysis Based on GDELT Database and GKG 2.0

  • 摘要: 时至2023年全球经济复苏的关键阶段,在顶层数字经济政策日趋完善的背景下,获取国际数字经济秩序中的话语权和好感度成为发展与建设数字化产业、市场和治理体系的重要驱动力量,因此,解读中国数字经济主题下的国际传播现状成为回答“发展起来的中国将如何与世界相处”这一问题的一把钥匙。基于“国际化”考虑,研究选取全球事件、语言与语调(GDELT)数据库和第二代知识图谱(GKG 2.0)作为数据来源的基础,运用扎根理论确定了中国数字经济主题的3个一级议题和18个二级议题,从总体提及量、主流媒体的报道量及态度、社交媒体的传播力三个维度呈现并分析了中国数字经济相关议题的国际传播现状,得出了传播热度高、舆论环境较为不利和可改善空间大三个结论,也为发展数字经济体系和完善国际舆论环境的实践提供了一些基于实证的对策建议。

     

    Abstract: At the critical stage of global economic recovery in 2023, under the background of the increasingly improved top-level digital economic policy, gaining a say and favorability in the international digital economic order has become an important driving force for the development and construction of digital industry, market, and governance system. Therefore, interpreting the current status of international communication under the theme of China’s digital economy has become a key to answering the question of “how a developing China will get along with the world”. Based on the situation of “internationalization”, the paper selects the GDELT database and GKG 2.0 application as the basic data sources, and identifies three first-level themes and 18 second-level themes with the grounded method. It also presents and analyzes the current status of international communication of issues related to China’s digital economy from three dimensions — the total number of mentions of the issues, the amount of coverage of mainstream media and their attitudes towards the issues, and the communication power of social media — and draws the following three conclusions: relevant issues have gained a high degree of communication; public opinion environment is not favorable, and there is still large room for improvement. All this can provide some empirical countermeasures and suggestions for developing the digital economy system and improving international public opinion environment.

     

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