Abstract: Safety and emergency industry is an important component of new industrialization and is one of the strategic emerging industries to achieve positive interaction between high-quality development and high-level safety. Currently, the development of safety and emergency products and services has made great progress, but it also confronts the prominent problem of the imbalance between supply and demand. From the perspective of supply and demand, based on the combing of the situation of supply and demand of safety and emergency products and services, this study analyzes the reasons for market failure. For example, how externalities and the attributes of public goods give rise to insufficient endogenous power of market supply and demand, how the information asymmetry in the industry results in the weak information linkage between market supply and demand, and how natural monopoly leads to low matching efficiency of market supply and demand. The study points out that the core problem of “time imbalance” between the supply and demand of safety and emergency products and services is primarily caused by the fact that the demand is more post-event-driven rather than pre-culture-driven. In addition, the study establishes a “culture-intelligence-demonstration” analytical framework and proposes that safety and emergency culture and industry should be integrated and mutually promoted to expand demand, system and mechanism of the demonstration base of safety and emergency industry should be optimized to stimulate market competition and cooperation, and intelligent technology and platform of safety and emergency should empower the matching of supply and demand information to boost the coordinated development of safety and emergency industry and culture intelligentization, and provide solid cultural driving, technical support and policy support for the high-quality development of the safety and emergency industry and undertakings.