ISSN 1008-2204
CN 11-3979/C

算法治理的整合型沟通架构基于中国政治传播的制度逻辑阐释

Algorithmic Governance Through Integrated CommunicationAn Institutional-Logic Interpretation of Political Communication in China

  • 摘要: 数智时代算法权力的凸显深刻重塑了政治传播生态。现有研究主要从技术规制或平台治理等视角切入,忽视了国家行动者的制度设计作用。基于政治传播制度视角,中国在政治传播智能化进程中逐步形成算法治理的整合型沟通架构。该架构以政党领导为基本原则,构建顶层统筹、行业监管、标准支撑与平台执行的制度化协同分工,并推动数据管理、规则制定与价值引导的政治传播机制系统整合。中国算法治理实现了从外部规制向内部整合的制度突破,通过系统化制度设计来实现政治逻辑、社会逻辑与技术逻辑的有机整合。算法治理中“中国之治”的实践智慧,其深层贡献在于立足具体实践,驾驭矛盾关系并推动系统发展的辩证思维与变革勇气。这一经验为智能传播时代全球共同应对信息茧房、认知操控与政治极化等现代性挑战提供重要启示。

     

    Abstract: In the digital intelligence era, the growing prominence of algorithmic power has profoundly reshaped the ecology of political communication. Existing research has predominantly approached this transformation through lenses such as technological regulation or platform governance, thereby overlooking the institutional-design role of state actors. From an institutional perspective on political communication, China has gradually developed an integrated communicative institutional framework for algorithmic governance amid the intelligentization of political communication. Grounded in the principle of Party Leadership, this framework establishes an institutionalized, synergistic division of labor characterized by top-level planning, industry supervision, standards-based support, and platform-level implementation. It further advances the systematic integration of political communication mechanisms across data management, rule-setting, and value guidance. China's approach to algorithmic governance thus marks an institutional shift from external regulation toward internal integration. Through systematic institutional design, it enables an organic synthesis of political, social, and technological logics. The practical wisdom of "China's new governance" in the domain of algorithmic governance lies fundamentally in dialectical thinking and transformative resolve — rooted in concrete practice, capable of navigating contradictions, and oriented toward driving systemic development. This experience offers significant insights for the global community as it jointly confronts modern challenges in the era of intelligent communication, including information cocoons, cognitive manipulation, and political polarization.

     

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