Abstract: Political apathy is a concept opposite to political participation, which means a negative attitude in political activities, nonparticipation in political life, and disinterest in political issues. It can be concluded as political nonpartici pation. In the country of China nowadays,although the whole political diathesis of villagers has been improved greatly, political apathy still exits due to var ious factors. This paper intends to discuss political apathy in rurual election, and analyze the causes from the point of cost-benefit, then makes suggestions such as developing the rural economy, strengthening the institutional constructi on, and reducing the cost of rural election. The purpose of this paper is to inc rease villagers' political passion, make villagers understand where their politi cal benefits and social problems are, then reduce their political apathy through long-term participation in rurual election.