ISSN 1008-2204
CN 11-3979/C

开放市场环境中的创新型企业战略思维路径 ——以航空货运业为例

赵凤彩

赵凤彩. 开放市场环境中的创新型企业战略思维路径 ——以航空货运业为例[J]. 北京航空航天大学学报社会科学版, 2009, 22(3): 23-27.
引用本文: 赵凤彩. 开放市场环境中的创新型企业战略思维路径 ——以航空货运业为例[J]. 北京航空航天大学学报社会科学版, 2009, 22(3): 23-27.
ZHAO Feng-cai. The Way of Strategic Innovative Thinking in the Opening Environment ——Take Air Cargo Industry of China for Example[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2009, 22(3): 23-27.
Citation: ZHAO Feng-cai. The Way of Strategic Innovative Thinking in the Opening Environment ——Take Air Cargo Industry of China for Example[J]. Journal of Beijing University of Aeronautics and Astronautics Social Sciences Edition, 2009, 22(3): 23-27.

开放市场环境中的创新型企业战略思维路径 ——以航空货运业为例

详细信息
    作者简介:

    赵凤彩(1963-),女,河北望都人,副教授,硕士,研究方向为民航运输管理.

  • 中图分类号: F560.84

The Way of Strategic Innovative Thinking in the Opening Environment ——Take Air Cargo Industry of China for Example

  • 摘要: 随着中国航空货运市场的逐步开放,国外航空货运公司大举进军中国市场, 面对能力强大的竞争对手,中国的航空公司正伴随着市场份额和收益水平的逐年下降而日益陷入经营困境。通过分析中国航空货运业整体上与国外竞争对手存在的巨大差距和自身存在的问题,从价值创新战略等创新型战略理论出发,试图为在开放环境中处于不利竞争地位的企业找出一条生存和发展之路。
    Abstract: With the opening of China's air transportation market, foreign air car go airlines are marching towards this market on a large scale. Faced with the st rong competition in the air cargo international market, Chinese airlines are bei ng trapped in a difficult situation with the decline in percentage of market sha re and revenue year by year. After analyzing the problems and gaps of Chinese ai r cargo industry as a whole compared with their foreign competitors, and applyin g the strategic innovative theory such as the value innovative strategy, this th esis tries to find a way of sustainable survival and development for companies w ho are in difficulty in the opening environment.
  • [1] Chan K W, Mauborgne E R. Value Innovation: The Strategic Logi c of High Growth . Harvrd Business Review, 1997, (Jan-Feb): 103-112.
    [2] 刘功仕."十五"时期我国航空货运的发展现状及问题[J].空运商务,2006,(13) :4-6.
    [3] 赵凤彩,孙继湖,胡苏东,等.航空公司货运业务流程再造研究 .北京:民航总 局软科学项目报告,2006.
    [4] W 钱·金,勒妮·莫博捏.蓝海战略:超越产业竞争开创全新市场[M].吉宓译.北 京:商务印书馆,2005.115-130.
    [5] 古普塔,莱曼. 关键价值链:从客户价值到公司价值[M]. 王霞,申跃译.北京: 中国人民大学出版社,2006.25-32.
    [6] Magnus Cohen. How to Improve the Delivery Accuracy in the Cargo Handling .Lulea: Lulea University of Technology and Lufthansa Cargo, 2003.
    [7] 迈克儿·波特.竞争优势[M].北京:华夏出版社,1997.36-69.
    [8] 惠良.美国联邦快递的成功奥秘(上)[J].中国远洋航务,2004,(7):62-64.
计量
  • 文章访问数:  1770
  • HTML全文浏览量:  0
  • PDF下载量:  1269
  • 被引次数: 0
出版历程
  • 收稿日期:  2008-06-03
  • 发布日期:  2009-09-24

目录

    /

    返回文章
    返回