The Way of Strategic Innovative Thinking in the Opening Environment ——Take Air Cargo Industry of China for Example
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摘要: 随着中国航空货运市场的逐步开放,国外航空货运公司大举进军中国市场, 面对能力强大的竞争对手,中国的航空公司正伴随着市场份额和收益水平的逐年下降而日益陷入经营困境。通过分析中国航空货运业整体上与国外竞争对手存在的巨大差距和自身存在的问题,从价值创新战略等创新型战略理论出发,试图为在开放环境中处于不利竞争地位的企业找出一条生存和发展之路。Abstract: With the opening of China's air transportation market, foreign air car go airlines are marching towards this market on a large scale. Faced with the st rong competition in the air cargo international market, Chinese airlines are bei ng trapped in a difficult situation with the decline in percentage of market sha re and revenue year by year. After analyzing the problems and gaps of Chinese ai r cargo industry as a whole compared with their foreign competitors, and applyin g the strategic innovative theory such as the value innovative strategy, this th esis tries to find a way of sustainable survival and development for companies w ho are in difficulty in the opening environment.
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Keywords:
- opening environment /
- strategy innovation /
- air cargo industry
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