Abstract: In this paper, the author assumes that pursuing wealth is one of the h uman natures. Wealth pursuing is reflected in wealth label pursuing, which may l ead to an excessive extension of wealth label. The author deems that the wealth label extension is rooted in human’s passion for wealth, in the contradiction b etween supplies and needs of goods with wealth label, and in the emergence of " surplus" capital in society. After analyzing the multiple risks caused by the e xtension of wealth label, the author proves the necessity to lessen the phenomen a of wealth label extension. Considering the wealth label extension as the main roots, the author advocates to remit this phenomenon and reduce the risks it has caused by increasing the supplies of goods with wealth label.