谈英汉广告中的仿拟现象
Parody in English and Chinese Advertisements
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摘要: 仿拟是英汉广告中的一种有效修辞手段。文章拟结合英汉两种语言的不同特点, 对英汉广告中的仿拟现象进行分类,并分析其修辞特点,进而探讨仿拟在英汉广告中的修辞效用。Abstract: Parody is an important rhetorical figure in English & Chinese adverti sements. The article attempts to make a classification of parody based on the di fferent features of the English and Chinese languages, and an analysis of som e special rhetorical features and effects of parody in English & Chinese adverti sements.