基于体验经济与顾客参与的大规模定制模式

详细信息

Mass Customization Based on Experience Economy and User Involvement

1.
School of Economics and Management, Beijing University of Aeronautics and Astronautics, Beijing 100083, China
2. School of Management, University of Science and Technology Beijing, Beijing 10008

摘要: 体验经济的到来是现代生产和社会发展的必然规律,顾客参与生产过程是体验经济时代企业提高竞争力的重要因素。文章分析了体验经济给现代企业带来的新挑战、大规模定制的本质和未来企业间竞争焦点的变化趋势,提出了适应体验经济的生产模式就是基于顾客参与的大规模定制的新观点,并提出了一个基于网络的顾客参与大规模定制模型。
- 大规模定制 /
- 体验经济 /
- 顾客参与
Abstract: "Experience economy" is inevitable as the trend of social development. The production pattern that can match experience economy is Mass Customization (MC) based on the user involvement. This paper analyzes the new challenge caused by experience economy, proposes the idea that mass customization based on user involvement will be the main production pattern in the future. A network-based and user involvement-based mass customization model is established.
- mass customization /
- experience economy /
- user involvement

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