浅析公共关系管理对企业发展的作用

详细信息

Effect of Public Relations Management on Development of Enterprises

1.
Logistics Group,Beijing University of Aeronautics and Astrunautics, Beijing 100083, China
2. College of History and Cultures, Tianjin Normal University, Tianjin 300073 ,China

摘要: 公共关系管理对企业的发展起着十分重要的作用。随着现代企业的发展和进步,公共关系不再是对外宣传企业的一种活动方式,而是企业在继续发展的过程中不可或缺的一种管理模式。公共关系的科学管理既可以为企业打造一个成功的品牌开路,又能为企业内部的科学管理铺路,并能合理地调节作为一个社会群体的企业与外界社会的关系,以及与内部个体(员工)之间的关系。
- 公共关系 /
- 企业 /
- 品牌 /
- 管理
Abstract: Public relations management has very important effect on development of enterprises. With the development of modern enterprises, public relations are no longer a way for external drumbeating, but an administrant form an enterprise is pressed for during the course of continuative development. Scientific management of public relations can carve out a way for making popular marks of enterprises, and for scientific management of the inside enterprise. It can reasonably adjust both the relations of enterprise with the outside as a social group, and with staffs in the enterprises.
- public relations /
- enterprise /
- popular mark /
- management

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