顾客参与生产过程与大规模定制

详细信息

Customer Involvement in Production Process and Mass Customization

1 . School of Economics and Management , Beijing University of Aeronautics and Astronautics , Beijing 100083 , China
2 . The 613th Research Institute of Aviation Industries of China , Luoyang , Henan 471009 , China

摘要: 随着社会经济的发展和技术的进步, 消费者对个性化产品的需求越来越大。大规模定制生产方式是满足个性化需求最有效的生产方式。为了充分发挥大规模定制生产方式的作用和竞争优势, 有必要让顾客参与企业的生产过程。该文研究了顾客参与生产过程的必要性、条件、方式、效益和控制方法, 为企业实施大规模定制生产方式开辟了一条道路。
- 顾客参与 /
- 大规模定制 /
- 生产过程
Abstract: The great development of social economy and technological progress have made consumers need more customized products . Mass customizationis the most effective productiontype to satisfythe varied demands . For makingfull use of the role and competitionadvantage of mass customization, it is important to embrace customers into production process . This paper studied the necessity , conditions , methods , benefits and control policy of customer involvement , which provides useful inspirationfor enterprises to establish their mass customization system.
- customer involvement /
- mass customization /
- production process

[1]	派恩BJ . 大规模定制[M] . 操云甫译. 北京: 中国人民大学出版社,2000 .
[2]	麦斯尼克F. 顾客是总裁[M] . 罗汉, 陈燕玲译. 上海: 上海人民出版社,1998 .
[3]	萨维奇C M. 第5 代管理[M] . 谢强华等译. 珠海: 珠海出版社,1998 .
[4]	宋远方. 供应链管理与信息技术[M] . 北京: 经济科学出版社,2000 .
[5]	王晶, 李铁克. 间接顾客管理[J] . 企业管理,2000 ,(1) :18- 19 .