Research on Customer-oriented Teaching Method
-
摘要: 近年来,由于招生规模扩大等原因,大学毕业生所面临的越来越严峻的就业形势促使高等学 校进行相应的教学改革。同时,高等学校教学过程的探索性决定了实现高校教学目的、培养 学生创造能力的需要。借鉴"顾客导向"的营销观念,根据学生特点及其对专业课的学 习期望,结合人才市场对大学毕业生的素质和能力的需求,吸纳建构主义学习模式的理念, 通过对工商管理专业课《营销调研》和《促销管理》的课程内容和授课方法的改革,对顾客 导向式教学模式进行了初步的探索与实践。Abstract: With the university education becoming more and more popular in China, graduates find it rather difficult to find a desirable job while employers complain that the graduates lack professional competence.The study suggests that a key reason for this phenomenon is that the university students can not be, by the traditio nal teaching methods, properly trained to the employers' requirements.Therefore , this paper introduces the customer-oriented concept from Marketing into the t eaching process in university education and proves that the practice based-on c onstructivism is appreciated by both the university students and the employers.
-
Keywords:
- customer-orientation /
- teaching method /
- constructivi sm /
- professional competence
-
-
[1] 鞠晓辉,何占祥.大学生的就业准备[J].人才开发,2004,(2):13. [2] 陈梦稀.浅论高等学校教学过程的探索性[J].中国高等教育,2004,(3):87. [3] 姚永平,方延洪.调适大学生的择业心理[J].中国人力资源开发,2004,(2):31. [4] 菲利普·科特勒.营销管理[M].新千年版·第十版.北京:中国人民大学出版社 ,2002.852. [5] Perreaul W D, McCarthy J E J.Basic Marketing: A Global-Managerial Approach[M] .14th Edition.New York: Mc Graw-Hill Higher Education,2002.42. [6] Warne M.The Item Handbook of Management Thinking[M].London: International Thomason Business Press, 1998.336. [7] 胡鞍钢.中国就业形式分析[J].经济研究参考,2002,(59):3. [8] 孙长缨.名企业看重人才的十种素质[J].中国大学生就业,2004,(3):27-28. [9] 张智丽.2002～2003年上海大学生发展报告 . n/crz/20040105/0750589143.shtml. [10] 付红桥.论以学生为中心的外语教学新模式[J].北京航空航天大学学报 (社会科学版),2004,(1):77. [11] Fosno C.Constructivism: Theory, perspectives and practice[M].N ew York: Teaching College Press,1996.8-33. [12] 刘欣.大学生就业思考[J].中国人力资源开发,2004,(2):21. [13] 詹姆斯·路易斯.精彩演讲十步曲[J].世界经理人文摘,2001,(6):57. [14] 丁相平.教师教学理论实在化的程序与条件分析[J].中国高等教育,2004,(2):85 .
计量
- 文章访问数: 1376
- HTML全文浏览量: 0
- PDF下载量: 708
下载:
