Abstract: As a key point for accelerating the promotion of new urbanization, characteristic town is regarded as an important measure to promote supply-side structural reform under the new normal of China's economy. The 19th National Congress of the Communist Party of China emphasized that supply-side structural reform should be taken as the main line to promote the quality, efficiency and driving force of economic development, so as to provide new ideas for developing characteristic towns. Songkou ancient town, as the first batch of characteristic towns in the country, has gradually figured out a path suitable for local development by creating characteristic business with the mode of "cultural innovation + tourism". Therefor, to fully examine the basic gaps and practical dilemmas in the construction of Songkou ancient town, and promote the organic integration of production, life, and ecology under the combination of "production, city, people, and culture" is an inevitable measure to return to the root of the supply-side structural reform.