Abstract: The aesthetic power of ideological and political education in the new era is based on the discipline position of ideological and political education. It views the ideological and political education in an aesthetic way to meet the emotional needs and expectations of the educational objects so that the content of ideological and political education can penetrate into the educational targets in a purposive and lawful way. Its introduction is the realistic requirement of the development of the times, and an important way to improve the effectiveness of ideological and political education, and is conducive to promoting the reform and innovation of ideological and political education, implementing the fundamental task of fostering virtue through education in colleges and universities, and realizing the all-round and harmonious development of college and university students. Its generation has its own internal logic. From the perspective of historical logic, it is the humanistic care that moral education and aesthetic education complement with each other. From the perspective of realistic logic, it is the practical need to alleviate the plight of ideological and political education. From the perspective of theoretical logic, it is the benign interaction of intersubjective ideological and political education. From the perspective of practical logic, it is to meet college students’ aspiration for a better life. To promote its development in colleges and universities in the new era, we should start from the four aspects of “faith” “respect” “strategy” “environment”. In other words, we should optimize the content of “educating people with aesthetics”, strengthen the team construction, update its educational methods and create an educational environment, so as to enhance the appeal and affinity of ideological and political education and promote its innovative development in the new era.