Abstract: With the opening of China's air transportation market, foreign air car go airlines are marching towards this market on a large scale. Faced with the st rong competition in the air cargo international market, Chinese airlines are bei ng trapped in a difficult situation with the decline in percentage of market sha re and revenue year by year. After analyzing the problems and gaps of Chinese ai r cargo industry as a whole compared with their foreign competitors, and applyin g the strategic innovative theory such as the value innovative strategy, this th esis tries to find a way of sustainable survival and development for companies w ho are in difficulty in the opening environment.