Abstract: The capability-based is the core idea which suits the market economy’s intrins ic essence and therefore is its culture value basis. On the basis of the capabil ity-based education idea, according to the teaching practice of the "Marketing " course, this article analyzes the issue of ability cultivation in the "Marke ting" course teaching, offers some measures which can cultivate learning capabi lity, enrich the teaching’s content of the capacitate transform and the multiva riate teaching method of the ability promotion.